Our Delicacies


Originally the pastel was only available in Camiguin, which was then produced by the Bollozo’s family. It was such in demand during their town fiestas, that one family member, Eleanor Jose-Popera, saw some business prospects in commercializing this native delicacy. In tandem with her husband, Ret. Lt. Col. Virgilio Jose who provided a small capital, they produced their first three boxes of pastel in1990. The fast growing demand for their products pushed them to look for financial assistance.   They were assisted by DOST and the current packaging and label design was also provided through the Packaging Research and Development Center of ITDI-DOST.  Amazing beginning! I experimented on some "yema thing" months ago.  You can try boiling an unopened can of condensed milk (I used Alaska).  You will come up with a yema and use this as a spread/filling to a pandesal, loaf, etc.  It works.  Of course, VJANDEP's will always be better. :p  

Good news, they deliver pastel anywhere in the US now!


LERS began as a personal culinary endeavor in 1969, when Fely Pelaez learned to prepare delicious smoked country ham in her home at Del Monte, Bukidnon. That year, family members and friends bought her ham for Noche Buena (Christmas dinner).

The ham eventually became popular. So, what started out as a small hobby became a cottage industry, and later a family corporation, selling also in Cagayan de Oro, and now in Manila. Despite its growth, SLERS continues to make fine quality foods the traditional way. SLERS products have a reputation for making special occasions even more special, and making any day a holiday.

Aside from producing quality foods, SLERS is also involved in food education. It is leading the industry in adopting food safety and quality assurance procedures in the Philippines. It is the first to provide the public with seminars and workshops to encourage personnel hygiene and safe food preparation.

The brand name SLERS is an acronym of the names of Fely's children.



How to get a Pica Pica Franchise

Send a Letter of Intent addressed to the Franchise Director of Pica Pica, SLERS Corporate Office, Corner of Velez and Del Pilar Streets, 9000 Cagayan de Oro City, Philippines.

We will pre-qualify your application and call you for a meeting where we will explain the application procedures. For inquiries, call +63-8822-728440.

The pineapple cannery

The pineapple cannery of Del Monte Philippines Inc. in Bugo, Cagayan de Oro received its first ISO 9001-2000 certificate from SGS Philippines Inc., an affiliate of the world's leading industrial systems certifying body on June 26.

Del Monte's ISO certificate affirms its conformance to international standards of quality management in the "design and development, processing, packaging and shipping of fruit and fruit products, and in the manufacture of cans and can ends." The certificate is valid until 2009.

Del Monte Philippines is one of only three food companies in Mindanao that have been ISO-certified by SGS. The other two are Stanfilco-Dole Philippines (General Santos City) and Pilmico Foods Corp (Iligan City).

Del Monte was certified on its first certification audit, considered a rare feat among Philippine companies. Most firms are certified after repeated systems audits.

Cannery director Raul Leonen and Corporation Quality Assurance senior manager Cloy Abejuela presented the ISO certificate to Del Monte Philippines general manager and chief operating officer Luis Alejandro and assistant general manager Henry Lao on, July 1.

Also presented were certificates for HACCP (Hazard Analysis and Critical Control Point) and GMP (Good Manufacturing Practices) issued to the company for the second time.

The ISO certificate is the "certificate of preference" among food exporters and distributors worldwide. Nearly 80 member-countries of ISO, acronym for "International Organization of Standardization," set standards for quality management of industrial facilities, processes, products and services.

Del Monte Philippines manufactures over 100 pineapple fruit and beverage products under the "Del Monte" label for both domestic and export markets and "Today's" label for the domestic market.